Social Media
& Email
Here I was challenged to create eye-catching visuals to keep people interested in a fast-pace environment. The strange similarity between swiping through posts with half a second's discretion and picking which email to read is one and the same, you make a connection or get nothing.
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Here I was challenged to create eye-catching visuals to keep people interested in a fast-pace environment. The strange similarity between swiping through posts with half a second's discretion and picking which email to read is one and the same, you make a connection or get nothing.
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For social media still-graphic ads, I have used strategic placement of icons and call-outs to catch attention of the viewer within a few seconds. The Black-Friday Facebook ad is meant to feel new and exciting, while people stop to see what items are pictured/offered on the iPad. The Bath&Beauty Facebook ad is meant to replay the soothing fragrances available. The makeup company Instagram ad is made to appeal to the vintage luxury styles that have been trending, and to spark creative thinking.
Emails are becoming harder and harder to appeal to the younger audiences. If a good copywriter can succeed in getting attention to open said email, the first impression is ESSENTIAL. The goal is: Structured. Easy to read. Straightforward.
